Land of Inbetween
Advertising
FOLLOW
DDB Group, Melbourne
26.04.13
Commissioned by DDB Group Melbourne, Peter Bennetts took his camera to the laneways of Melbourne and looked up to find the ‘Land of Inbetween’.
The successful marketing campaign by the City of Melbourne is part of a strategy to encourage visitors to the city to discover the unexpected secret treasures lurking in the constantly evolving laneways and alleys of Melbourne.
Peter’s images feature across the campaign including on very prominent banners throughout the city including Flinders Street Station, print advertising and a social media applications.
